Last updated: April 2021

1. Uber Games Privacy Policy

1.1 www.ubergames.co.uk is a website which is owned and operated by ALOB Limited of Unit D2, Send Business Centre, Tannery Lane, Send, Surrey, GU23 7EF. Company Number  05655266. ALOB Limited are committed to protecting our customers privacy in accordance with the applicable data protection legislation (the “Data Protection Legislation”). Our privacy policy (“Privacy Policy”) sets out how ALOB Limited collect, use and share information that identifies our customers or is associated with our customers (“personal data”).

1.2 For the purposes of the Data Protection Legislation, ALOB Limited are the data controller of the personal data collected and processed about our customers. If you have any questions related to our Privacy Policy, please contact our Customer Service team at info@ubergames.co.uk

1.3 Customers should also be aware that ALOB Limited use cookies to store and access information whilst providing access to Uber Games website. More detailed information is available about the use of cookies in our Cookies Policy.

2. The Personal Data We Collect About Our Customers

2.1  ALOB Limited collect personal data from our customers when customers voluntarily submit information directly to us or via the Uber Games website. The data submitted can include information customers provide when registering to use the Uber Games website, create an account, complete a form, provide feedback or reviews regarding Uber Games products or service, enter competitions, correspond with the business, purchase products from the website, subscribe to email lists such as Newsletters or respond to Uber Games surveys or promotions.

2.2 The type of personal data ALOB Limited collect include the following:

(a) Customer Contact details: Such as name, email address, telephone number and addresses associated with each customer’s account.

(b) Profile information: Such as contact details (as above) and other any information customers share when interacting with the business.

(c) Comments and opinions: Such as, comments and opinions customers share on Uber Games services, when customers provide feedback or reviews on Uber Games products or website, or when customers respond to Uber Games surveys, competitions and promotions.

(d) Uber Games Customer Service: Messages customers send to Uber Games via email and written correspondence are recorded to help the business respond accordingly to customer queries.

(e) Payment and transaction data: Records of the products and services customer purchase via the Uber Games website and the payment method, and credit/ debit card details, customers use for each transaction.

(g) Customer preferences: Choices customers make such as notification and messaging preferences or choices about how the Uber Games is displayed.

(h) Information about products customers have browsed: ALOB Limited collect information about the products that customers have looked at on the Uber Games website, or that they have added to their basket on the website.

(i) Information about how customers use and connect to the Uber Games website:

(i) ALOB Limited automatically collect information about how customers use the website such as the pages and links accessed, the time customers access the website and duration each visit, the website customers come to the Uber Games website from or go to after leaving and selections and choices customers make when interacting with the Uber Games website.

(ii) ALOB Limited automatically collect information about the electronic devices customers use to connect to the website. Details about the type of device including the unique device identifying numbers, operating system, browser, and applications connected to the website through the device. The IP address of the Internet service provider or mobile network is also recorded.

(iii) Information ALOB Limited collect about how customers use or connect to the website is associated with each device.

(j) Customer’s location data: Other than information customers choose to provide to ALOB Limited, we do not collect information about our customers exact location. Customers device’s IP address may help the business determine an approximate location.

(k) Fraud prevention organisations: Where permitted by law, if fraudulent activity is suspected relating to a customer’s account, ALOB Limited may be provided with information by credit reference, fraud, and crime prevention organisations.

2.3 ALOB Limited automatically collect personal data indirectly from our customers such as information about the pages looked at on the website or the device used to connect to the website with.

2.4 ALOB Limited may in future collect personal data about customers from Facebook via its Connect functionality: The received information includes login details and profile information such as a log-in token, user name and photo and other information from that service as permitted by customers and that particular service.

3. How Customer Data is used

3.1 ALOB Limited use personal data for the purposes specifically described below:

(a) Contact details: ALOB Limited will use contact details so that our Customer Service team can communicate directly with customers via phone, SMS messaging, or email. ALOB Limited will respond to queries, issues, problems detected about customer orders or concerns customers, or other users have. ALOB Limited may also use contact details to send information about similar products and services that we think may be of interest to our customers.

(b) Customer Comments and Feedback: ALOB Limited will use the comments and opinions of our customers to determine similar products and services that may be of interest to them and to provide our Uber Games service to customers and ensure that customers are able to interact with our users as permitted by the functionality of our service.

(c) Payment and transaction data: ALOB Limited use payment and transaction information provided by customers to process payment for any product or service purchased on the Uber Games website. ALOB Limited may also use the history of customer’s transactions to determine similar products and services that may be of interest.

(d) Customer preferences: Preference settings which customers can set for the purpose of providing notifications, messages, displaying the website and other choices customers are able to make about how the website is displayed.

(e) Products: Information regarding products customers have looked at: ALOB Limited may use this information to send reminders and further information about products that have been viewed on the website. This information may also be used to determine similar products and services that may be of interest to our customers.

(f) Site Usage: ALOB Limited use this information to present the website to customers on their specific electronic device. This information may also be used to determine similar topics, products and services that may be of interest to our customers.

(g) Location: we may use an approximate location to ensure content on our website is relevant to the city, county/state, or country you are using your device in. ALOB Limited will not collect or track the precise location of our customers without consent.

(h) Fraud Prevention: Information about fraudulent activity relating to an account or order for the purposes of preventing fraud or crime.

(k) Aggregated customer data: ALOB Limited may use all personal data to: (i) monitor and improve the website; (iii) enhance procedures and processes; and (ii) to help develop new products and services for our customers.

3.2. ALOB Limited process personal data (i) with customers consent, (ii) to fulfil a contract with our customers (for example, the contract of sale), (iii) where ALOB Limited are required to do this by law (example, in connection with potential litigation), and/or (iv) when it is in ALOB Limited legitimate interests to do so and when these interests are not overridden by customer’s data protection rights. Examples, offering and providing information regarding Uber Games products and services, to deter fraud and communicate to customers via direct marketing.

4. Data we share with 3rd Parties

4.1 ALOB Limited may share customer’s personal data with the following parties:

(a) Service providers, partners who provide a service to ALOB Limited or assist in the process of servicing our customers. For example, a 3rd Party courier service used to deliver any products customers buy from Uber Games.

(b) Potential purchasers of our business, personal data may be disclosed or transferred to buyers or prospective buyers of ALOB Limited or any of our assets as part of the sale.

(c) Law enforcement, regulators, and other parties for legal reasons: third parties who we are under a legal obligation to disclose customer’s personal data to or who we need to disclose any personal data to protect customers rights, property or safety, property or safety of others, detect and investigate illegal activities and breaches of any agreement we may have with our customers.

5. Advertising & Marketing 

5.1 Email Marketing – ALOB Limited may contact customers by email with information about products and services which may be interest to customers. Emails our sent to customers who have given consent to receive such communications. Customers may opt out of receiving such communications by unsubscribing at any time using the link provided in each email that is sent out or by contacting the Uber Games Customer Service team.

5.2 Notifications regarding Order Status or Changes of Service – ALOB Limited may send email notifications in relation to customer orders or changes to the way ALOB Limited provide its services.

5.3 On site, social media, search engine advertising  – ALOB Limited or its advertising partners, may display advertisements to on the Uber Games website or on other platforms. To do this ALOB Limited and its advertising partners, may collect information about how customers interact with the website or the types of other web pages, content others who are using the device visit or view. The information collected might may include the IP address of the device used to connect to Uber Games or the e-mail address customer provide to the business. The information that is collected to is used to make sure adverts customers see are more relevant.

5.4 Advertising Partners – ALOB Limited advertising partners may use device or e-mail address data which customers use. As with most websites cookies or similar technologies are used to provide this type of advertising. Find out more about cookies and how to manage their use by reading our Cookies Policy.


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